Q2 2024 Performance of Top iOS Drawing & Coloring Apps in the US

Drawing and coloring apps continue to captivate users on the iOS platform, and Sensor Tower has compiled the performance data for the top contenders in the second quarter of 2024. Here's how the leading apps fared in the US market.

Color by Number：Coloring Games showed a fluctuating trend in downloads starting from 414K in the first week of April and peaking at 536K in the second week, before falling and then spiking again to 440K by the end of June. Revenue began at $187K and saw a peak of $249K in the third week of April. Weekly active users started at 1.9M, peaked at 2M, and closed the quarter at 1.6M.

Baby coloring book for kids 2+ maintained a steady download count, beginning the quarter with 217K and ending with 245K. Revenue figures started at $62K, saw a decrease to $25K, and ended the period at a similar $24K. Active users were consistent, hovering around 1.1M throughout the quarter.

Kids Drawing Games 6 year olds presented a download count that ranged from 108K to 101K by the quarter's end. Revenue followed a less predictable pattern, with an initial $62K, a mid-quarter spike to $88K, and a dip to $35K in the final week. Active users showed a slight increase from 262K to 215K over the quarter.

Kids drawing: toddler games 2+ downloads remained relatively low compared to its peers, starting at 46K and ending the quarter stronger at 78K. Revenue figures saw a high of $95K in the second week of April but ended the period at $35K. Weekly active users increased from 156K to 217K.

Coloring Games for Kids 2-6! had modest download numbers that began at 54K and saw little variation, ending at 45K. Revenue exhibited a spike in mid-June reaching $116K, contrasting the low of $6K seen in mid-May. Active users started at 287K, peaked at 331K in early June, and ended the quarter at 321K.

For a deeper dive into the performance of these apps and more detailed insights, Sensor Tower's platform is the go-to resource for app market data.